About us

Our brand, 'Bear it', is deeply intertwined with our message. We aim to empower both active and inactive individuals to confront life's challenges and emerge stronger, both physically and mentally, through fitness activities and workouts.

Our vision is to inspire and motivate individuals seeking self-improvement, while offering hope to those who may be struggling. We aim to propagate this message through our brand, offering a beacon of mental peace amidst the chaos of social media and comparison culture, promoting hard work, discipline, and motivation.


We're proud to say that we create each product as it's ordered. This approach minimizes waste and ensures that your clothing is made just for you. While this means you might have to "Bear with us" for a little longer, we promise it's worth the wait. Your order will be crafted with care and sent to you within 7 working days.

Giving Back

At Bear it fitness, we're more than just a clothing brand – we're committed to making a meaningful impact in the world. That's why we proudly allocate 30% of all our profits to support those in need. When you place your order, you have the chance to be a part of this positive change by selecting a charity close to your heart. Our partner charities include:


The Oxfam organization provides vital assistance to those affected by crisis, including victims around the world. Your contribution can help provide essential support to those in urgent need.

British Cross for Humanitarian Relief

British Cross specializes in humanitarian relief efforts worldwide, offering assistance to individuals and communities in dire circumstances. Your donation can bring hope to those facing difficult challenges.

World Wildlife Fund (WWF)

WWF works to help local communities conserve the natural resources they depend upon; transform markets and policies toward sustainability; and protect and restore species and their habitats. 

Four Paws UK

Four Paws is the global animal welfare organisation for animals under direct human influence, which reveals suffering, rescues animals in need and protects them.

1. Place Your Order

Browse through our collection, select your favourite items, and complete your order as usual.

2. Choose a Charity

During the checkout process, you'll have the opportunity to choose which charity you'd like to support with your purchase.

3. Make a Difference

Once you've made your choice, your contribution will be sent directly to the charity you've selected, making a tangible impact on the lives of those in need.

By Donating with Bear it fitness:

  • Your purchase goes beyond fashion; it helps support meaningful causes.
  • You have the power to choose which charity resonates with you.
  • Your contribution makes a positive impact on victims around the world and humanitarian relief efforts.

Ready to make a difference with your purchase? Choose the charity that speaks to your heart and be a part of the change you want to see in the world.

With Bear It Fitness, your purchase becomes a powerful tool for positive change. Together, we can make a difference in the world, one stylish and charitable choice at a time.